· 10 years of work experience in digital marketing strategy, product analytics, and customer development

· Established two international digital start-ups in the education and training industry with clients from Europe and Asia

· Summary role: led digital projects, led marketing and product teams, analyzed marketing campaigns

Get Leads - digital marketing agency

(March 2022 - present)

Role: CRO, CSM

Functional focus: Marketing, Organisation Design, B2B Sales

Examples of projects delivered:

· Conducted customer development research

· Provided the business model and customer journey map

· Developed the B2B play sales book and six sales funnel with 8% conversation rate

King Study International s.r.o. – online language school & education training company based in Prague

(March 2019 – May 2022)

Role: Founder, CEO, CMO

Functional focus: Product development, Marketing & Sales, Organization Design, Product growth

Examples of projects delivered:

· Developed and implemented digital strategy based on customer development analysis

· Led the marketing team, created brand strategy, UX/UI design, customer retention strategy

· Planned and managed effectiveness of marketing channels (PPC, SEM, SEO, CTR, CAC to LTV)

King Study s.r.o. – consulting & education training company based in Brno

(Junary 2017 – present)

Role: Co-Founder, CEO, CMO

Functional focus: Marketing & Sales, Organization Design, Team leading

Examples of projects delivered:

· Building a business model, including marketing strategy and product range segmentation

· Clustering customer data and formation of sales funnels across defined marketing channels

· Organization design and operating model development

· Led as a account manager 100 clients on the first stage of startup lifecycle

Russian Union of Martial Arts

(September 2012 – June 2015)

Role: Manager of strategic planning and sport event planning

· Planed sport strategy schedule for different segments

· Led cross-functional team for marketing strategy and events organization

Media company “Dress Code Magazine”

(September 2009 – August 2012)

Role: Sales manager in B2B

· Formulated marketing offers for B2B sales in the fashion industry

· Developed B2B funnels to increase sales

Mendel University in Brno, Czech Republic (2016 – present)

PhD student and research associate in marketing (full-time, taught in English).

Conduct research in the field of consumer behavioral factors when shopping online.

Wrote a doctoral thesis on the topic: “The impact of returns on consumer behavior while purchasing goods online on apparel market in Czech Republic”.

Newton University in Prague, Czech Republic (2020-2021)

Executive MBA program (full-time, taught in Czech).

London School of Business and Finance, England (2014-2015)

Postgraduate Certificate in Brand Management (full-time, taught in English). Major in marketing strategy and operations, digital marketing and new media, luxury and creative brand management.

National Research University St.Petersburg State Polytechnical University, Russia (2010-2013)

Bachelor in Enterprise management (full-time, taught in Russian). Major in macroeconomics, marketing and statistics.

Languages: English (fluent), Russian (mother tongue), Czech (Intermediate)

Technical skills: Google ad, Yandex metrics, SPSS, Statistica 12.0, MS Office (Excel modeling), SQL, Adobe Premier, Figma, SEMrush, Jira, SalesForce, AmoCRM

Hobbies: Three times world champion in Karate, yoga, running, snowboarding, football, traveling, reading